The power behind SEDi learning, development and research comes from a unique community of partners, specific collaborations which connect some of the most respected and accomplished expert individuals and organisations into FIVE learning zones within SEDi.

This deliberate approach by SEDi founder Jay Baughan, ensures that SEDi can tangibly support communities through an unparalleled capability, highly credible expertise and up-to-date field tested resources.

Public, Private and Third Sector teams can gain an unrivalled access to the most effective resources and support across the FIVE fields of: Emotional Intelligence, Autism, Trauma & ACEs, Social Emotional Learning and Mindfulness.

The following people are our experts within the respective Focus Areas, each person provides SEDi with a unique and rich legacy of work and best practice for us to embed into their respective expertise area.

This collaborative approach is mutually benefiting, giving our experts a wider reach and  allows SEDi to design and provide expert-driven programmes, with leading-edge resources and the tangibility required to underpin investment.

Emotional Intelligence, Social Emotional Learning & Mindfulness

Dr. Martyn Newman, PhD., DPsych – Managing Director of RocheMartin

Martyn is a Consulting Psychologist with an international reputation as an expert in emotional intelligence (EQ), leadership and mindfulness. He is the author of best sellers ‘Emotional Capitalists – The New Leaders’, and ‘The Mindfulness Book

Martyn is visiting Fellow in Leadership at Sheffield Business School, Sheffield Hallam University, a consultant to the European Union and the Bulgarian Government’s Ministry of Finance. Visit

Judy Purse – Director of RocheMartin

Judy is a Consulting Psychologist, child development specialist and co-founder of RocheMartin. She has over a decade of deep experience from designing professional development profiles for corporations, as well as from coaching board and management teams. She is the co-creator of RocheMartin’s globally acclaimed psychometric instruments and reports for building emotional intelligence: the ‘Emotional Capital Report’ (ECR) and the ‘ECR Youth’. Visit

David A. Levine – Director of The School of Belonging

David is widely recognised throughout the USA, North & South America for his innovative social culture building work, youth development training, and empathy in education initiatives. In 2016, after 30 years working with schools and communities across the globe, David founded The Teaching Empathy Institute (TEI) which is headquartered 90 miles north of New York City.

He has written four books including Teaching Empathy and The School of Belonging, served as the chief trainer for the United States Department of Education’s Safe and Drug Free Schools and Communities Program and has been featured in the New York Times, National Public Radio, Air America Radio, and ABC TV News. Visit TEI

Brian Dawson – Director of Tshanduko Educational Consultants

Brian is the former executive director of Round Square, the not for profit network of 150 schools worldwide representing a student capacity in the region of 90,000 and a teacher/management workforce of around 7,500.

A career teacher and senior educational leader since 1982, Brian now maintains a professional involvement by providing strategic and operational consultancy services into the education sectors within Africa and Asia.


Linda Woodcock – Director of AT Autism

Linda is a leading practitioner and expert in ASD who supports individuals with autism and their families globally. She is recognised for her work delivering innovative person centred training courses, especially for adults and families to understand autism and behaviours that challenge.

She also delivers training to professionals within health, social care and education services, as well as the criminal justice system, carrying out assessments and service audit and reviews working both in the UK and internationally. Visit AT Autism

Dr. Simon Wallace – Director of AT Autism

Simon is a leading figure who has worked in the field of autism since 1994, he leads AT Autism’s international activities, particularly around health services. He has held research and honorary clinical positions at the Institute of Psychiatry in London and the Department of Psychiatry, University of Oxford and he co-wrote the European Commission’s DG-SANCO strategy on autism, going on to build a network of nine government departments in south-east Europe.

As Research Director of UK medical research charity Autistica, he wrote and implemented their five year research strategy. Visit AT Autism

Michael McCreadie B.Sc., P.G.C.E., Dip S.L., M.Phil., M.Sc., D.Phil.

Michael is a Health Psychologist with over 25 years’ experience working with people with neuro-developmental conditions and/or acquired brain injury.

Michael works in a range of health, educational and care settings in the UK, Scandinavia and Ireland.

In addition, to clinical responsibilities Michael has substantial input to the Atlass programme and a teaching remit within Strathclyde University.

Dr. Andrew McDonnell BSc., MSc., PhD. – Managing Director of Studio III

For over 20 years Andrew has been a Consultant Clinical Psychologist specialising in Autism, promoting the ideals, philosophies and benefits of non-aversive behaviour management.

Internationally his work is the fusion of skills drawn from academic researchers, applied clinicians, psychologists (educational and clinical), speech and language therapists, doctors, teachers, movement skills trainers as well as nurses with RMN and RMNH qualifications. Visit Studio III

Trauma & ACEs

Jane Evans, Expert & Author in Trauma & ACEs

Jane is an international Trainer & Published Author, an expert in early years Trauma and Adverse Childhood Experiences (ACEs).

She regularly appears on televison and radio relating to children impacted by childhood trauma, child to parent violence and abuse, as well as Trauma and attachment needs in early years. Jane internationally trains Public, Private and Third Sector teams in these areas.